Our Leadership Team

Jim Lezzer
Senior Strategist, Partnerships

Jim Lezzer helps MyDirectives build strategic partnerships that expand access to digital advance care planning. His focus includes EHR partnerships supporting the company’s foundational offering, along with broader business development opportunities that connect ACP with healthcare technology and services.

Jim brings extensive experience building partner networks across home health, hospice, post-acute care, and healthcare SaaS. He has held partnership and interoperability leadership roles at IntellaTriage, LivTech, WorldView, and MedBridge. As founder of Aevia Partners, he helps health technology companies align product, sales, and partnership strategies to accelerate integrations and create sustainable growth.

Joanne Eason
Senior Strategist, State Partnerships

Joanne Eason is Senior Strategist, States & Partnerships at MyDirectives, working with state leaders, health systems, health information exchanges, and professional associations to build connected statewide advance care planning ecosystems.

As former President of Five Wishes, Joanne oversaw the program’s growth from 20 million to more than 40 million users. She brings more than a decade of ACP program development and training experience, along with extensive healthcare communications expertise, to help partners expand access and make patient goals of care and treatment preferences available across care settings.

Maria D. Moen 
Senior Advisor, Special Projects

Maria D. Moen is Senior Advisor, Special Projects at MyDirectives and a recognized leader in healthcare interoperability. With more than 25 years of leadership experience in long-term and post-acute care, she advances standards that help healthcare systems exchange and use advance care planning information across care settings.

Maria leads the HL7 PACIO Advance Directive Interoperability in FHIR project, helping translate patient goals of care and treatment preferences into standardized, shareable data. Her work connects technical standards with practical care needs so advance directives and portable medical orders can follow patients and inform clinical decisions wherever care is delivered.

Lisa Nelson
Senior Advisor, Healthcare Informatics & Enterprise Integrations

Lisa Nelson is a medical informaticist and healthcare interoperability leader with more than 25 years of experience developing and applying health IT standards. She helps MyDirectives integrate advance care planning information into EHRs, health information exchanges, and clinical workflows so patient goals of care and treatment preferences are accessible and usable across care settings.

Lisa also serves as Principal Informaticist for Interoperability Enablement & Standards Development at DirectTrust and co-chairs the HL7 CDA Management Group. Her background includes leadership at MaxMD and the HIMSS Health Story Project, with expertise spanning FHIR, clinical document standards, and secure health information exchange.

Rich Feifer, MD, MPH
Senior Advisor, Long-Term Care, Skilled Nursing, Home Health, and Hospice

Rich Feifer, MD, MPH, is a physician executive with extensive experience in long-term and post-acute care, population health, and value-based care. He helps MyDirectives align advance care planning solutions with the clinical, operational, and financial needs of providers and accountable care organizations, supporting care coordination and clinical adoption across skilled nursing, home health, and hospice settings.

Dr. Feifer previously held executive leadership roles at Genesis HealthCare and served as Chief Medical Officer at InnovAge. He also helped launch and served as Chief Medical Officer of LTC ACO, the first national accountable care organization focused on nursing home residents.

Dan Morhaim, MD
Senior Advisor, Healthcare Providers

Dan Morhaim, MD, is Senior Advisor, Healthcare Providers at MyDirectives, bringing decades of experience in emergency medicine, internal medicine, and public policy. His perspective connects the realities of clinical care with the importance of documenting and honoring patient goals of care and treatment preferences.

Dr. Morhaim served in the Maryland House of Delegates for 24 years and on the State Advisory Council on Quality Care at the End of Life. He is the author of Preparing for a Better End, written with Shelley Morhaim, offering practical guidance to help individuals and families navigate advance care planning.

Debbie Ahl
Senior Advisor, Healthcare Payers

Debbie Ahl is a senior advisor whose extensive payer leadership experience helped shape MyDirectives’ payer strategy. Her background spans Medicare Advantage, Medicare supplement, prescription drug, and employer plans, with deep expertise in insurance operations, strategic growth, and organizational transformation.

As President and Chief Executive Officer of Sterling Life Insurance Company, Debbie led an organization serving more than 235,000 enrollees and grew annual revenue from $48 million to $1 billion. She also guided its integration into Munich Re following acquisition. Her perspective draws on decades of executive and board leadership across healthcare, insurance, and nonprofit organizations.