Four hands high-fiving

Who We Are

Since 2007, MyDirectives has been dedicated to simplifying end-of-life planning and ensuring that everyone's medical wishes are honored. Our cloud-based SaaS solutions empower individuals to document and securely store their medical goals, treatment priorities, and care preferences safely and securely. But that's just the beginning.

Our suite of solutions not only benefits healthcare providers by providing access to advance care planning tools anytime, anywhere, but it also helps patients and providers avoid unnecessary or unwanted hospitalizations, procedures, or treatments. By facilitating clear communication about patients' wishes, we help healthcare providers make more informed decisions that align with their patients' preferences. This leads to more personalized care and reduces the likelihood of interventions that may not be in line with the patient's goals.

This avoidance of unnecessary or unwanted interventions not only improves the quality of care but also saves costs. Our solutions also benefit Medicare payers by supporting cost avoidance and revenue growth as part of the transition to value-based care, seamlessly aligning with Value-Based Insurance Design (VBID) to improve healthcare outcomes.

We’re here because we believe that everyone's voice deserves to be heard, especially when it comes to making critical decisions about their health.

The People Behind Our Mission

MyDirectives is powered by a passionate and dedicated team of individuals who are committed to ensuring that a person's voice is heard when it matters most. We are driven by our collective intelligence and empathy, working tirelessly to empower individuals to express their medical preferences clearly and effectively. With our smart solutions and unwavering dedication, we strive to make a meaningful impact on the lives of patients, caregivers, and healthcare providers alike. At MyDirectives, we believe everyone deserves to have their wishes respected, and we are honored to be a part of that journey.

Senior Leadership


Scott Brown

President and Chief Executive Officer

Mike Munoz

Chief Product Officer

Rick Jennings

Chief Technology Officer

Ron Wozny

Senior Vice President, Marketing & Business Development

Maria D. Moen

Senior Vice President, Innovation & External Affairs

Lisa Nelson

Senior Vice President, Enterprise Integrations

Donna Amelio

Senior Director, Operations
Jessica Zan

Jessica Zan, RN, BSN, MAMFC

Senior Director of Clinical Implementations

Daniel Burdette

Senior Director, Software Development

Jeanette Perkins

Senior Director, HR & Office Administration

Senior Advisors


Debbie Ahl

Senior Advisor - Healthcare Payers

Dan Morhaim, MD

Senior Advisor - Healthcare Providers

Rich Feifer, MD, MPH

Senior Advisor - Long-Term Care, Skilled Nursing, Home Health, and Hospice

Brian Yeaman, MD

Senior Advisor - Clinical Informatics and Workflows